Amazon A+ Content: Brand Storytelling Guide for Taiwan Sellers

A+ Content (formerly Enhanced Brand Content) replaces the plain text product description with rich media modules — images with text overlays, feature comparison charts, banner images and brand story sections. Amazon's own data suggests A+ Content increases conversion rates by 3-10% on average. For Taiwan brands competing with established US brands, A+ Content is a visual equaliser.

A+ Content is indexed for internal Amazon search but not for external Google search. Its value is entirely in converting visitors who have already reached your product page. Invest in A+ Content for your highest-volume, highest-margin ASINs first.

Standard A+ Content modules include: (1) Image with text overlay — 970x600px or 970x300px image with headline and body text. (2) Four-image text quadrant — four product images side by side with captions. (3) Logo and description — brand logo with brand story text. (4) Comparison chart — compare up to 6 ASINs across up to 10 feature rows. (5) Single image with text beside — large image with side text block. (6) Image carousel — multiple images in a scrollable carousel.

Module selection should tell a visual story: Problem → Solution → Proof → Range. Start with a full-width banner image showing the product in aspirational context, then feature callouts, then comparison chart showing your advantage over alternatives, then a brand closing module.

A+ images must be JPEG or PNG format. Maximum file size: 2MB per image. Recommended resolution: 72-100 DPI at the display size. Do not use text that is too small to read on mobile (minimum 16px equivalent). Avoid white backgrounds for A+ modules — they blend into the Amazon page background and lose visual impact. Use lifestyle, application context or styled product shots.

Amazon rejects A+ Content containing: pricing or promotional information (Best Seller, #1 Brand, "limited time"), competitor brand mentions, references to customer reviews or ratings, warranty language that conflicts with Amazon's own guarantees, or blurry/low-quality images.

If you have a product line with multiple variants (models, sizes, features), the comparison chart module is one of the most valuable A+ modules. Set up the chart to compare your base model, mid-range and premium SKUs against each other — making the upgrade path obvious without sending buyers off your listing to evaluate competitors.

Use icons (checkmark, X, partial checkmark) to visually represent feature presence across models. Include the ASIN B-number for each product to create clickable links to sibling listings. This keeps cross-selling within your brand family.

The Brand Story module appears above A+ Content on all your ASINs simultaneously (once enrolled in Brand Registry's brand store). It shows your brand values, manufacturing story and product range. For Taiwan brands, the manufacturing origin story — precision engineering, quality materials, decades of industry experience — is a genuine differentiator worth communicating.

Avoid generic claims ("premium quality," "best on market") in the brand story. Use specific, verifiable details: ISO certifications, years in industry, export markets served, factory capabilities. Specificity builds credibility; generic claims are ignored.

Premium A+ Content (formerly A++ Content) includes additional module types: full-width video, interactive hotspot images, and enhanced comparison tables. Eligibility requires: Brand Registry enrollment, an active Brand Store, and historically published A+ Content on at least 5 products in the past 12 months with approval rates above 80%.

Premium A+ Content is not available for all sellers — Amazon gates it based on brand activity. Build toward eligibility by consistently publishing standard A+ Content across your catalogue. Premium A+ can increase conversion by 15-20% for visually complex products.